A bitter pill to swallow? Inter-individual variation in sensitivity to tastants and implications for alcohol consumption
Consumption of alcohol is widespread throughout much of the world, impacting human health and well-being in several ways. Taste (bitterness, sourness, saltiness, sweetness, umami, and oleogustus) is an important driver of consumer preference and intake for many foods and beverages. Here, we report on two studies; the first (S1) assesses general sensitivity (responsiveness) to taste and somatosensory stimuli and its