Establishing the consumer relevance of a sensory difference using the same-different method

Establishing the consumer relevance of a sensory difference is essential to reach a conclusion of ‘similarity’ or ‘difference’ between products. Rousseau and Ennis (2013) propose conducting a designed same-different study using a Thurstonian-derived model to obtain discriminal sensory distances (d’) and the consumer-based threshold tau.

Historical Developments in the ASTM Guide for Sensory Claim Substantiation

John Castura/ June 15, 2018/ Invited, Symposium/ 0 comments

The manner in which “no preference” responses have been treated in the E1958 Standard Guide for Sensory Claim Substantiation has evolved between 1998 and the current (2016) guide. For example, the 1998 guide proposes that an interviewer present consumers with a forced-choice preference question, and accept a “no preference” response from consumers who indicate that they do not have a