Shortlisting before ranking: perception of wine region quality by Ontario consumers

Sara King/ October 27, 2010/ Poster/ 0 comments

A choose-all-that-apply (CATA) question allows respondents to select multiple answers from a list. A technique called answer piping displays the respondent’s selections as possible responses in a subsequent question. Answer piping was used to allow consumers to shortlist wine-producing regions before ranking those regions for quality in a Chilean red wine consumer study conducted in fall 2007.