Screening respondents to increase data quality in consumer tests

John Castura/ October 31, 2023/ Peer-reviewed Paper/ 0 comments

Product tests are often conducted to understand consumer opinions and perceptions. A screener is often used to determine which respondents are consumers. Our goal was to determine how filtering consumers who gave low-quality screener responses affects test results. Respondents in Finland (n = 343) and Turkey (n = 342) completed an online questionnaire. The questionnaire began with a screener. Respondents who consumed category products

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