The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book. Arbogast, A., & Findlay, C. J., & Lichtman, P.
The region of the Niagara Peninsula of Ontario Canada, has developed into a significant producer of varietal wines. New world winemakers are caught between the desire to produce imitations of the original examples of the varietal products and wines that express their distinctive terroir. The popularity of white wines, particularly Chardonnay, has led to its production in most of the
The performance of descriptive panels is typically determined by post-hoc data analysis. Poor panel performance is determined after the fact and arrives too late to help the panel leader in training. The Feedback Calibration Method (FCM®) is an effective method for training descriptive panellists. FCM optimizes proficiency by ensuring efficient panel training.
Training targets can be established from product profiles that provide an objective representation of the underlying sensory characteristics of a group of products. If available to a panel leader, these training targets can be used to calibrate a panel and measure the accuracy of their responses.
In an era of global market competition, wine companies realize the need to understand better consumer preferences and respond to their needs effectively. At the 11th Australian Wine Industry Technical Conference Terry Lee presented a paper (Lesschaeve et al. 2002) on the use of preference mapping to define successfully the sensory preferences of wine consumers. The current study proposes a
Descriptive sensory analysis is one of the most powerful tools available to the sensory scientist. Regardless of the individual approach to descriptive analysis there are the common steps of identifying the attributes that describe the product, bringing a panel to agreement on the descriptors that are used, establishing a working scale that captures the range of intensities and practicing the
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