Does the τ estimate from same-different test data represent a relevant sensory effect size for determining sensory equivalency?

John Castura/ July 1, 2019/ Peer-reviewed Paper/ 0 comments

Analysis of data arising from the same-different test method can be submitted to Thurstonian-derived modelling with the goal of estimating the sensory distance between two products (the discriminal distance δ) and the response bias for responding “same” (τ). Previously it has been proposed that it is possible to use τ estimates from same-different test data to represent the consumer-relevant effect

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How task instructions affect performance on the unspecified tetrad test

John Castura/ June 15, 2018/ Peer-reviewed Paper/ 0 comments

This parallel‐groups study (n = 1,857) investigates compliance of untrained assessors with tetrad instructions. Stimuli are four unique color swatches that differ only in their green chromaticities. Results confirm that the swatches used in this study were generally perceived as nonconfusable visual stimuli ordered A, B, C, D, and that AB and CD were more different than BC. These stimuli thus modeled

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Establishing the consumer relevance of a sensory difference using the same-different method

John Castura/ June 15, 2018/ Invited, Symposium/ 0 comments

Establishing the consumer relevance of a sensory difference is essential to reach a conclusion of ‘similarity’ or ‘difference’ between products. Rousseau and Ennis (2013) propose conducting a designed same-different study using a Thurstonian-derived model to obtain discriminal sensory distances (d’) and the consumer-based threshold tau.