Designing a consumer liking study using prior sensory information: consumer segments and liking drivers from a study using a designed incomplete block design

Sara King/ September 20, 2012/ Poster/ 0 comments

Practical considerations often prevent all consumers from evaluating all products in a consumer liking study. A balanced incomplete block design is often used because its desirable properties facilitate statistical analyses. A consumer study (n=400) on 12 commercially available sliced white breads was planned to identify consumer segments, and the sensory properties that drive their hedonic responses.