Product selection for liking studies: the sensory-informed design

Sara King/ September 22, 2015/ Peer-reviewed Paper/ 0 comments

Liking studies are designed to ascertain consumers likes and dislikes on a variety of products. However, it can be undesirable to construct liking studies where each panelist evaluates every target product. In such cases, an incomplete-block design, where each panelist evaluates only a subset of the target products, can be used. These incomplete blocks are often balanced, so that all

Sensory informed design: An effective clustering of incomplete block consumer data

Consumer research has advanced its business relevance through segmenting consumer populations into clusters based upon liking. Products designed to meet the expectations and desires of specific niche markets have demonstrated commercial success. The studies that are typically designed to reveal liking segments require a relatively large number of products and a large sample of consumers in a complete block design.