Tag Archives: sensory claims substantiation

Historical Developments in the ASTM Guide for Sensory Claim Substantiation

The manner in which “no preference” responses have been treated in the E1958 Standard Guide for Sensory Claim Substantiation has evolved between 1998 and the current (2016) guide. For example, the 1998 guide proposes that an interviewer present consumers with a forced-choice preference question, and accept a “no preference” response from consumers who indicate that they do not have a preference.

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