Is less always more?

Here is a question to be answered in mythbusters style: “Do the number of available choices create a choice overload effect in consumers?” As a starting point, consider a well-known study in which consumers receive a coupon in a grocery store after tasting two jams. Consumers who were limited to choosing from only 6 jams followed through with purchase more

Or is less just less?

John Castura/ June 5, 2019/ Oral Presentation, Symposium/ 0 comments

The authors of the meta-analysis suggest that the difficulties associated with making choices might be more related to the complexity of the choice task and the cognitive decision-making factors than simply to the number of choices. Other authors have suggested particular underlying factors. The claim of choice overload based strictly on the number of choices seems both capture and oversimplify