Perceived healthfulness of foods and affective ambivalence

Sara King/ August 20, 2017/ Poster/ 0 comments

Today’s consumers have access to more food choices and nutritional information than ever before. While trying to navigate grocery stores they are making regular decisions of what foods best suit the taste, nutritional, economic and environmental needs of their lifestyle. The present study looks at the relationship between consumers’ perceived healthfulness of foods and their affective ambivalence pre and post

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