Identification of drivers of (dis)liking based on dynamic sensory profiles: Comparison of Temporal Dominance of Sensations and Temporal Check-All-That-Apply
Temporal Dominance of Sensations (TDS) and Temporal Check-All-That-Apply (TCATA) are two multi-attribute methods for dynamic sensory characterization. Previous research has shown that both methodologies provide complementary information. However, it remains an open question which of the two approaches better explains consumers’ hedonic perception of products. In this context, the aim of the present work was to compare TDS and TCATA