Tag Archives: discriminal distance

How task instructions affect performance on the unspecified tetrad test

This parallel‐groups study (n = 1,857) investigates compliance of untrained assessors with tetrad instructions. Stimuli are four unique color swatches that differ only in their green chromaticities. Results confirm that the swatches used in this study were generally perceived as nonconfusable visual stimuli ordered A, B, C, D, and that AB and CD were more different than BC. These stimuli thus modeled the scenario in which following the tetrad decision strategy (grouping samples into two groups of two by similarity) gives a correct response, whereas following the select‐two decision strategy (selecting the two most similar samples) gives an incorrect response.

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Establishing the consumer relevance of a sensory difference using the same-different method

Establishing the consumer relevance of a sensory difference is essential to reach a conclusion of ‘similarity’ or ‘difference’ between products. Rousseau and Ennis (2013) propose conducting a designed same-different study using a Thurstonian-derived model to obtain discriminal sensory distances (d’) and the consumer-based threshold tau.

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