Screening as a tool to increase consumer data quality

We developed and tested a strategy to improve data quality in consumer tests by dropping consumers based on their screener responses. A key question was whether test outcomes were improved enough to justify the extra effort of having this screening step. To do this investigation, we made an online test in which respondents answered a short screener followed by a

Consumer testing to enable evidence-based business decision-making

John Castura/ June 30, 2019/ Workshop/ 0 comments

By some estimates more than 90% for new food and beverage products fail. In spite of the enormous costs associated with product failures, businesses continue to invest in new product development because the relatively few products that succeed provide business growth and profits. Consumer purchase and repurchase are essential to the success of new products. Consumers are decision makers: by