Check-all-that-apply (CATA) questions are increasing being used to investigate consumers’ product perceptions. We sought to evaluate a new process for validating CATA terms for consumer relevance prior to testing. The proposed method allows an opportunity for consumer feedback on a proposed CATA list without a more expensive pre-trial questionnaire involving real products.
Experimental consideration for the use of check-all-that-apply questions to describe the sensory properties of orange juices.
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A so-called donkey voter selects candidates according to position on an election ballot. Are untrained sensory panellists similarly influenced by position when responding to choose-all-that-apply (CATA) questions? In sensory and consumer testing, lists of choices, conventionally presented in fixed order, allow panellists to indicate sensory perceptions without requirements for scaling. Results help in understanding products and drivers of hedonic response.
Experimental consideration for the use of Check-All-That-Apply (CATA) questions to describe the sensory properties of orange juices
Check-all-that-apply (CATA) questions have been used in consumer studies to determine key sensory attributes characterizing a specific product. CATA has the particularity of assessing perceived product attributes without requiring scaling. The objective was to determine the effects of the number and order of the choices in CATA questions on attribute selection and consumer response time.