Flipping the script: Using TCATA to investigate differences between participants rather than products
Thibodeau, M., Mitchell, J., Castura, J.C., Pickering, H., & Pickering, G. (2018). Flipping the script: Using TCATA to investigate differences between participants rather than products. 8th European Conference on Sensory and Consumer Research. 2-5 September. Verona, Italy. (Oral).