Consumer hedonic studies with incomplete block designs

John Castura/ August 25, 2021/ Workshop/ 0 comments

Castura, J.C. (2021). Consumer hedonic studies with incomplete block designs. In: Workshop: A journey of consumer segmentation. History and a discussion of current “preference” segmentation approaches based on incomplete and complete test designs (Zach, J., Rothman, L., Carr, B.T., Thomas, H., Castura, J.C.). 14th Pangborn Sensory Science Symposium, 9-12 August. Online. (Workshop Oral). DOWNLOAD

Consumer testing to enable evidence-based business decision-making

John Castura/ June 30, 2019/ Workshop/ 0 comments

By some estimates more than 90% for new food and beverage products fail. In spite of the enormous costs associated with product failures, businesses continue to invest in new product development because the relatively few products that succeed provide business growth and profits. Consumer purchase and repurchase are essential to the success of new products. Consumers are decision makers: by

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Evaluation of consumer perception dynamics 2.0

Sara King/ October 28, 2016/ Workshop/ 0 comments

Over the last decade, so-called rapid methods for sensory evaluation have been developed to permit consumers to characterize products. The possibility to analyze both sensory perception data and hedonic and other data arising from the same consumers presents new opportunities, but also new challenges to investigate hedonic drivers and other interesting aspects.

Evaluation of consumer perception dynamics

Sara King/ September 11, 2016/ Workshop/ 0 comments

Over the last decade, so-called rapid methods for sensory evaluation have been developed to permit consumers to characterize products. The possibility to analyze both sensory perception data and hedonic and other data arising from the same consumers presents new opportunities, but also new challenges to investigate hedonic drivers and other interesting aspects.

Advances in Temporal Check-All-That-Apply (TCATA) Methodology and Analysis

Sara King/ July 16, 2016/ Workshop/ 0 comments

This session is designed to explore topical priorities in sensory science. Every year there are breakthroughs in subject areas in the field that have the potential to be game-changing. The three presentations are united in their novelty and their potential impact upon the way researchers and practitioners think about the interpretation of studies they may conduct.

Temporal check-all-that-apply (TCATA): Overview and recent developments

Sara King/ May 16, 2016/ Workshop/ 0 comments

Temporal Check-All-That-Apply (TCATA) was recently proposed as a temporal sensory method. It extends Check-All-That-Apply (CATA) by permitting assessors to select and continuously update the attributes that characterize products over time. The method has been applied to a wide range of food and beverage products of varying complexity, as well as non-food products, and has permitted characterization of products using sensory

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