Analyzing in-store interviews, focus group comments, and product usage trial data

John Castura/ September 30, 2018/ Workshop/ 0 comments

Castura, J.C. (2018). Analyzing in-store interviews, focus group comments, and product usage trial data. In: Designing consumer-relevant testing: Joint Workshop of the Society of Sensory Professionals and the Sensometric Society (Hasted, A.†, Ditschun, T.†, King, E.†, Drabek, R.†, Jones, V.‡, Colonna, A., Castura, J.C., Simons, C., Popper, R., Rankin, K., Chapman, D.). Society of Sensory Professionals 2018 Conference. 26-28 September. Cleveland, OH, USA. (Workshop Oral & Panel Member).

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