Advances in Temporal Check-All-That-Apply (TCATA) Methodology and Analysis
This session is designed to explore topical priorities in sensory science. Every year there are breakthroughs in subject areas in the field that have the potential to be game-changing. The three presentations are united in their novelty and their potential impact upon the way researchers and practitioners think about the interpretation of studies they may conduct.
The newest methodology being explored in temporal methods is TCATA (temporal check all that apply). The statistical analysis and visualization of this data is extremely important in providing key product development guidance for products with complex sensory profiles.
Liking, measured using the 9-point hedonic scale, has been a fundamental consumer research tool. However, prediction of consumer liking has often failed as a product development guidance tool. We may be at the point where better predictions can be improved by understanding what consumers dislike.
The threat of obesity has sparked extensive research into understanding consumer behavior. The complexity of the psychophysical elements that underlying consumer choice and consequence is being explored systematically and there are three perspectives that cast a light on the outcome. Can we optimize satiety and reduce risk of over-consumption?
Castura, J. C. (2016). Advances in Temporal Check-All-That-Apply (TCATA) Methodology and Analysis. In: Breakthroughs in Sensory Science: Temporal, Consumer and Psychophysical (presented by Castura, J. C., Hayes, J. E., Yeomans, M., & Findlay, C. J.). Institute of Food Technologists Annual Meeting and Food Expo. 16-19 July. Chicago, IL, USA.