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0409, 2011

Refinement of a statistical framework for an own-brand large-scale consumer quality program

Sara King/ September 4, 2011/ Oral Presentation/ 0 comments

Retailers benefit from understanding how consumers perceive the quality and value of their own-brand offerings, but a systematic approach is necessary with many products. A well designed consumer testing program provides efficiency and structure for ongoing quality monitoring, as well as guidance for product reformulation.

1106, 2011

Distribution assumptions underlying consumer testing

Sara King/ June 11, 2011/ Poster/ 0 comments

To evaluate in-market products, routine sensory quality tests are conducted using verified consumers. Each product is matched to a competitor product with similar attributes, and presented to consumers by experimental design.

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