A so-called donkey voter selects candidates according to position on an election ballot. Are untrained sensory panellists similarly influenced by position when responding to choose-all-that-apply (CATA) questions? In sensory and consumer testing, lists of choices, conventionally presented in fixed order, allow panellists to indicate sensory perceptions without requirements for scaling. Results help in understanding products and drivers of hedonic response.
Experimental consideration for the use of Check-All-That-Apply (CATA) questions to describe the sensory properties of orange juices
Check-all-that-apply (CATA) questions have been used in consumer studies to determine key sensory attributes characterizing a specific product. CATA has the particularity of assessing perceived product attributes without requiring scaling. The objective was to determine the effects of the number and order of the choices in CATA questions on attribute selection and consumer response time.
Segmentation of BIB consumer liking of high-fatigue products: Sensory confirmation of statistical methods
Consumer testing of products which create sensory fatigue have a number of serious challenges. The effect of consumption of alcoholic beverages, extremely spicy foods, intense flavors or numbing ingredients limit the collection of complete block data to a small number of samples. If a study with a large number of samples is conducted by collecting consumer data over several days,
In a random sampling of consumers, it is not unusual to have a proportion of the panellists who are neither users or purchasers of the product. This means that “liking” responses to products are not informed by either context or experience. This reduces the validity of the test. When we consider that choice reflects the ability to detect a difference,