Consumer segmentation of BIB liking data of 12 cabernet sauvignon wines: A case study

Sara King/ July 21, 2008/ Poster/ 0 comments

Consumer testing of beverage alcohol has a number of serious challenges. The effect of consumption of alcohol is a limiting factor in obtaining complete block data. Collecting consumer data over several days affects the quality of the consumer response. By the third day, most consumers are behaving like trained assessors, a conclusion that is supported by the decrease in first

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