cata R package version 0.1.1.2

John Castura/ September 11, 2025/ Software

The R package cata contains functions for analyzing check-all-that-apply (CATA) data from consumer and sensory tests. Cochran’s Q test, McNemar’s test, and Penalty-Lift analysis are provided; for details, see Meyners, Castura & Carr (2013). Cluster analysis can be performed using b-cluster analysis, then evaluated using various measures; for details, see Castura, Meyners, Varela & Næs (2022). Consumers can also be

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Investigating control-centred results after uncentred principal component analysis

John Castura/ September 9, 2025/ Peer-reviewed Paper

In sensory evaluation, principal component analysis (PCA) is often used to explore differences between products. In some studies, there is one control product (e.g. a reference or benchmark) and many test products, where test-control paired differences are of primary interest. We discovered two equivalent ways to investigate these results using PCA. The first is a centred PCA of column-centred test-control

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One citation, one vote! A new approach for analysing check-all-that-apply (CATA) data using L1-norm methods

John Castura/ September 5, 2025/ Peer-reviewed Paper

A unified framework is provided for analysing check-all-that-apply (CATA) product data following the “one citation, one vote” principle. CATA data arise from studies where A assessors evaluate P products by describing samples by checking all of the T terms that apply. Giving every citation the same weight, regardless of the assessor, product, or term, leads to analyses based on the L1 norm where the median absolute

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Comparison of check-all-that-apply product evaluations in different conditions using an L1-norm framework

John Castura/ September 3, 2025/ Poster, Rapid-fire talk

In sensory evaluation, consumers often evaluate products by answering check-all-that-apply (CATA) questions. These questions instruct the consumer to check all terms in a list that describe the product, where checking a term is called a citation. When all products are evaluated by all consumers under two conditions, the CATA data can be organized into a four-dimensional array (assessors, products, terms,

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What is data quality in online consumer research? Why and how we should take it seriously?

John Castura/ August 21, 2025/ Workshop

Organizer: Sara R. Jaeger, Aarhus University, Denmark.Organizer & Speaker 1. Daniele Asioli, University of Reading, United Kingdom.Speaker 2. Fabien Llobell, Lumivero, France.Speaker 3. Chris Berry, Colorado State University, USA.Roundtable Discussant 1. John Castura, Compusense Inc., Canada.Roundtable Discussant 2. Veronika Jones, Symrise, Germany.Roundtable Discussant 3. Phillipa Bailey, CRG Global, United Kingdom.Roundtable Moderator: Marija Banovic, Aarhus University, Denmark. Jaeger, S.R., Asioli, D.,

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One citation, one vote! A new approach for analyzing check-all-that-apply (CATA) data using L1 norm methods

John Castura/ August 18, 2025/ Oral Presentation

A unified framework is provided for analysing check-all-that-apply (CATA) product data following the “one citation, one vote” principle. CATA data arise from studies where A assessors evaluate P products by describing samples by checking all of the T terms that apply. Giving every citation the same weight, regardless of the assessor, product, or term, leads to analyses based on the L1 norm where the median absolute

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AI is transforming sensory and consumer research. Are you ready?

John Castura/ August 18, 2025/ Commercial Workshop

Explore the intersection of Artificial Intelligence (AI) and sensory science in this cutting-edge workshop designed for professionals, researchers, and innovators in food science, consumer research, product development, and quality assurance. Join Compusense’s Bryson Bolton and John Castura in an informative discussion into how machine learning and AI technologies can enhance traditional sensory and consumer research methodologies. Bolton, B., & Castura,

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Exploring the relationship between sensory and instrumental data with component-based methods

John Castura/ July 14, 2025/ Invited, Oral Presentation

Sensory studies aim to understand how products (e.g. food and beverages) are perceived and conceptualized. Measuring products analytically provides information about their physical and chemical properties. It is useful for product developers to have a more complete understanding which physical and chemical properties are associated with which sensations. Component-based methods are a popular way of exploring relationships between sensory and

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Supervised principal component regression of select paired comparisons

John Castura/ June 17, 2025/ Preprint

It is often of interest to understand the relationship between predictor and response variables and to predict the sensory response from the instrumental data. We investigated three ways of conducting supervised principal component regression (SPCR) of instrumental and sensory data. First, we describe the SPCR of all objects. We show SPCR of all paired comparisons is equivalent to SPCR of

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Investigating control-centred results after uncentred principal component analysis

John Castura/ June 14, 2025/ Preprint

In sensory evaluation, principal component analysis (PCA) is often used to explore differences between products. In some studies, there is one control product (e.g. a reference or benchmark) and many test products, where test-control paired differences are of primary interest. We discovered there are two equivalent ways to investigate these results using PCA. The first approach is a centred PCA

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